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STEP 02 OF 04

Design

See it, click it, approve it, before any code ships.

Every surprise you catch in design is a surprise you don't pay for in development. We design your pages as high-fidelity, clickable screens you can share with your team, tap through on your phone, and mark up in plain English. Nothing moves into the build until you can point at the design and say 'this is the site I want.'

WHAT HAPPENS

Activities in this step

Moodboard & direction

Two visual directions distilled from discovery, so you're choosing between real options, not adjectives.

Homepage design

We start with the homepage because it forces every hard decision (hero, proof, pricing, and CTA) up front.

Full page designs

Every page in scope gets designed for mobile and desktop, with real copy and real imagery whenever possible.

Interactive prototype

Clickable Figma prototype you can share with a link. No login required for your reviewers.

Revision rounds

Two rounds of design revisions are included, tracked as written comments on the prototype so nothing gets lost.

DELIVERABLES

What lands in your inbox

  • Clickable prototype for mobile and desktop
  • Approved design of every page in scope
  • Brand tokens (color, type, spacing) exported for the build
  • Written sign-off before development starts
Typically 1 to 3 weeks depending on page count.

YOUR PART

What we need from you

Async review on the prototype plus one 30-minute walkthrough per revision round.

OUTCOME

Why this step matters

Zero 'wait, that's not what I pictured' moments during the build, because you already saw it and approved it.