Apex Plumbing Co.

THE CHALLENGE

What we started with

The old site had a phone number in the header and nothing else that converted. Google Business calls were coming in but the website was invisible in search and had no way to book after hours.

OUR APPROACH

How we solved it

• Rebuilt the homepage around the one question customers actually have: 'Can you come today?', with a same-day booking form above the fold.
• Added service pages for the five highest-margin jobs (water heater, sewer line, leak detection, drain cleaning, repipes) with local schema markup on each.
• Set up an after-hours flow that captures the request, texts the on-call tech, and sends the customer a confirmation immediately.
• Migrated reviews from Google and Facebook into structured schema so star ratings show in search results.

THE OUTCOME

Where they are now

The site now works overnight and on weekends. Google search impressions tripled once schema and service pages indexed.