ALL WORK
BRAND REDESIGN

Cornerstone Church

Brought a 40-year-old congregation's digital home into the present without losing its soul.

62%
FASTER TIME TO 'PLAN A VISIT' CLICK
3.4x
ONLINE GIVING CONVERSIONS
0
BROKEN LINKS ON LAUNCH DAY

THE CHALLENGE

What we started with

The existing site was built in 2011 and had grown into a maze of ministry pages, PDFs, and dead links. New visitors couldn't find service times, giving was buried three clicks deep, and staff were afraid to edit anything for fear of breaking layout.

OUR APPROACH

How we solved it

  • Ran discovery interviews with the lead pastor, two ministry leads, and three new-visitor families to map what people actually try to do on the site.
  • Cut the sitemap from 47 pages down to 12 with clear jobs: Plan a Visit, Watch, Give, Serve, Events, and About.
  • Rebuilt on a friendly CMS so any staff member can update service times, sermons, and events without touching layout.
  • Preserved the sermon archive with 301 redirects so 10 years of Google traffic didn't disappear.

THE OUTCOME

Where they are now

The site now answers the three questions new visitors ask most (When? Where? What should I expect?) above the fold. Staff ship weekly updates themselves.

"Our staff finally feels like the website works for us instead of against us."

LEAD PASTOR, CORNERSTONE CHURCH