Loom & Loft

THE CHALLENGE

What we started with

The founder had beautiful product photography and a strong point of view, but no logo, no site, and no way to take payment. Launch was scheduled around a craft fair in six weeks.

OUR APPROACH

How we solved it

• Designed a compact brand system (wordmark, monogram, palette, and type) in the first two weeks so packaging could go to print in parallel.
• Built the store on a headless commerce stack with Stripe checkout, real-time inventory, and abandoned-cart email.
• Wrote product copy in the founder's voice from a two-hour recorded interview instead of a questionnaire.
• Set up a pre-launch email list and a launch-day discount that opened the store to 400 warm subscribers.

THE OUTCOME

Where they are now

Launched on schedule with a store, brand, and email list working together on day one. Sold out the first product line inside 11 days.