Northwind Consulting

THE CHALLENGE

What we started with

A 9-year-old firm winning enterprise work on referrals was losing every deal that went to a website comparison. Their site looked like a template from 2015 and had no case studies, no team, and no proof.

OUR APPROACH

How we solved it

• Ran a positioning workshop with the two partners to lock down one clear point of view and three named service tracks.
• Refreshed the brand with a modern serif, a restrained palette, and photography of the actual team instead of stock.
• Produced three flagship case studies with real numbers cleared through client review, so the sales team has proof to send.
• Rebuilt the site around those case studies with a 'Talk to a partner' CTA on every page.

THE OUTCOME

Where they are now

The firm now walks into pitches with a site that matches the caliber of their work. Two prospects mentioned the case studies on discovery calls in the first month.