Forge & Foundry

THE CHALLENGE

What we started with

A skilled fabricator with a decade of custom work and no way to be found online. He had a phone number, a full portfolio on his hard drive, and referrals that were starting to slow.

OUR APPROACH

How we solved it

• Designed a wordmark and mark that render as well on a business card as on a stamped metal tag on his work.
• Built a 5-page site (Home, Work, Process, About, Contact) with a portfolio module he can update from his phone.
• Wrote SEO-optimized service pages for the three job types he wants more of: architectural railings, custom furniture, and commercial signage.
• Set up a simple inquiry form that texts him when a new lead lands so he can reply from the shop floor.

THE OUTCOME

Where they are now

Landed on the first page of local search for his three target queries within eight weeks. Booked two new commissions from the site inside month one.